Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. - Softcover

Erickson, Gary

Softcover

ISBN 10: 0787986712 ISBN 13: 9780787986711

Publisher: Jossey-Bass, 2006

Synopsis

Raising the Bar In April 2000, Gary Erickson, founder of Clif Bar, turned down a $120 million offer to buy his company. Now, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever! In Raising the Bar, Erickson and coauthor Lois Lorentzen show that some things are more important than money. Full description

About this title

Review

Gary Erickson realizes that businesses have tremendous power to harm or protect the natural world, our common home. I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility.
––Mikhail S. Gorbachev, chairman, Green Cross International

Gary Erickson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company s battle to stay privately owned and to better its people, the community, and the planet in the process.
––Ben Cohen, cofounder, Ben & Jerry′s Ice Cream, and president, TrueMajority.org

This is a beautiful book about courage, commitment, integrity, and vision. It is also a story that reminds us that one person does make a difference by leading the way through the inspiration of the heart.
––Julia Butterfly Hill, author, The Legacy of Luna

Gary Erickson s story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book.
––David Batstone, author, Saving the Corporate Soul

In Raising the Bar, Gary Erickson s incredible journey raises our expectations of corporate America and most importantly our hope for a better world.
––Jeanne Rizzo, R.N., executive director, The Breast Cancer Fund

My son Gary s awesome true Clif Bar story, as told in this book, brings tears to my eyes, sends chills up my spine, and gives joy to my heart.
––Clifford Erickson

I can relate to a guy who s faced a few challenges on a bike. Reading about Gary s adventures in the mountains, on his bike, and with Clif Bar inspires me. Gary understands the meaning of adventure in life and business.
––Tyler Hamilton, professional cyclist

Whether I ve been climbing or just visiting with Gary, he motivates me to consider what s possible. He has a powerful dreaming mind and a kind of vision to make our world a better place. It s awesome to see Gary and the people at Clif Bar turn their business into a way of life.
––Ron Kauk, climber

Review

"What makes this book [ Raising the Bar] worth reading is that he′s [Gary Erickson] as honest about his mistakes as his successes." ( Newsweek, October 4, 2004)

Edition details

• Publisher: Jossey-Bass
• Publication date: 2006
• ISBN 10: 0787986712
• ISBN 13: 9780787986711
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 368