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The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions (Jossey Bass Business & Management Series) - Hardcover
Synopsis
By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.
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Review
"Full of fascinating - and useful - insights into innovative thinking and business strategies." -- Long Range Planning, Number 38, 2005
About the Author
Alex Lowy is an internationally recognized thought leader specializing in the creation of innovative work, learning, and information systems. He is the cofounder and past president of Digital 4Sight, a global technology think tank and strategy consulting firm with headquarters in Toronto, Canada. He has coauthored two best-selling business books, Digital Capital: Harnessing the Power of Business Webs (2000) and Blueprint to the Digital Economy (1998) with Don Tapscott and David Ticoll. In 2003, he formed the Transcend Strategy Group. Phil Hood is one of Silicon Valley's most thoughtful voices on the development and use of multimedia and pervasive computing technologies. He is the former executive editor of NewMedia magazine, and a contributing columnist to Wired. For two years he was chief executive officer of Digital 4Sight. He is a senior consulting associate to Stanford Research International (SRI), and a partner with Alex Lowy in the Transcend Strategy Group.
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- PublisherJossey Bass
- Publication date2004
- ISBN 10 0787972924
- ISBN 13 9780787972929
- BindingHardcover
- LanguageEnglish
- Number of pages352
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The Power of the 2 x 2 Matrix : Using 2x2 Thinking to Solve Business Problems and Make Better Decisions
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Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0787972924
ISBN 13: 9780787972929
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The Power of the 2 x 2 Matrix : Using 2x2 Thinking to Solve Business Problems and Make Better Decisions
Published by
Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0787972924
ISBN 13: 9780787972929
Used
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