Renaissance eLearning: Creating Dramatic and Unconventional Learning Experiences - Hardcover

Samantha Chapnick; Jimm Meloy

Hardcover

ISBN 10: 0787971472 ISBN 13: 9780787971472

Publisher: Pfeiffer Wiley, 2005

Synopsis

The same people who brought you the most widely used guide to preparing for eLearning are bringing passion back to your learning and training programs. The authors culled through over 400 eLearning programs, hundreds of popular entertainment pieces, and interviews with over 100 people in widely disparate areas to answer a simple question: What will make eLearning have as much impact as popular culture? Renaissance eLearning is the answer. It has everything you need to infuse eLearning with the same magnetism and addictive powers of the typical video game, song, movie, or other form of entertainment. With this book you ll learn:

• How to make emotion and passion as important to eLearning as cognition and intellect
• How (and why!) to empower learners to take charge of their own experience
• How to get buy–in from stakeholders for alternative and higher return on investment programs
• How to apply the same principles and techniques (including narrative and visual design) used by masters over the centuries to grab attention, foster learning, and have a lasting impact on participants
• How to get the research and information you need without relying on self–proclaimed gurus and exorbitantly priced analysts
• How to find and work with the affordable creative talent needed to make your plans a reality

About this title

From the Back Cover:

Create Your Own eLearning Renaissance

"Renaissance eLearning looks at how popular culture narratives movies, books, television, music, theater, and so on can be emulated to make a more satisfying and effective learning experience that will add to an organization′s bottom line in the long run.

Every element of this book from the text to the interviews to the quotes to the graphic design is intended to encourage conceptual blending and to challenge your mind in a way that both stretches beyond the ordinary and realizes new connections between concepts that previously seemed unrelated. Sure, along the way you′ll pick up some practical stuff about how to use narrative to make eLearning more effective and emotionally compelling, but you′ll also come away with something much more valuable, although you may not realize it for many years hence. You′ll come away with a new voice speaking in your head one that will pop up at unexpected moments, giving you the courage and reassurance to know that a crazy new idea or stupid question may actually be far more important than any ′serious′ thought or already established concept."
excerpt from the book

About the Author:

Samantha Chapnick and Jimm Meloy provide market development and learning services to government and industry.

About this edition

• Publisher: Pfeiffer Wiley
• Publication date: 2005
• ISBN 10: 0787971472
• ISBN 13: 9780787971472
• Binding: Hardcover
• Number of pages: 320