Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials - Hardcover

Clark, Ruth C.; Lyons, Chopeta

Hardcover

ISBN 10: 078796994X ISBN 13: 9780787969943

Publisher: Jossey Bass, 2004

Synopsis

Graphics for Learning teaches you how to design effective graphics for print or online and computer–generated materials—multimedia, texts, working aids, and slides—that will maximize learning, understanding, and reasoning. Based on solid research on how people learn, this crucial resource contains best practices and shows you how to go beyond the visible features of graphics to plan visuals that are based on their communication and psychological functions. Written by instructional design experts Ruth Colvin Clark and Chopeta Lyons, Graphics for Learning includes a graphic design model that guides you through the visual planning process—from needs assessment through production. No matter how much or little expertise you have working with graphics, this book will help you boost your return on investment by giving you the information you need to design and implement the most effective visuals. Graphics for Learning shows how to:

• Select the graphics that can impr ove learning and workplace performance.
• Plan the most appropriate visual for computer or paper instructional materials.
• Design the best graphics for instructional content.
• Tailor visuals for individual learners.
• Avoid using the wrong visuals for motivational purposes.
• Understand the characteristics of graphics that support (or disrupt) learning.
• Follow a systematic graphic design model that helps you plan graphics that match your instructional context.

About this title

About the Author

Ruth Colvin Clark has familiarity with the academic research in use of graphics to promote learning and has worked for over twenty years with corporate training staff assigned to design, develop, and select effective training for classroom or computer delivery. She is the author of Building Expertise and e–Learning and the Science of Instruction (Pfeiffer), both of which received the Outstanding Instructional Communication Award from the International Society of Performance Improvement.

Chopeta Lyons has created award–winning print and on–line learning products during her twenty years developing training solutions. Beginning in 1983 with the design of electronic educational software, she has directed teams of designers, writers, programmers, audio talent, graphic designers and artists to create custom solutions for the training needs of numerous corporations and organizations. She is the author of several articles on e–learning and the book, Discover Writing, a college textbook on writing from Prentice Hall.

From the Back Cover

Learn to Create Effective Graphics for Instructional Presentations

Graphics for Learning outlines the information you need to create effective graphics for instructional materials including multimedia, texts, classroom aids, and slides used for briefings. The book and accompanying CD–ROM are filled with illustrative examples and contain guidelines that are based on the most current scientific research. This important resource helps you no matter what your level of graphic expertise tie graphics to your lesson topics by offering specific suggestions for creating illustrations for various types of content, including facts, concepts, processes, procedures, and principles. In addition, the authors discuss technical and environmental issues (such as bandwidth or screen size) that will influence how you can apply the guidelines to your training projects.

Praise for Graphics for Learning

"For years I ve been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work they ve created a very interesting read, full of useful guidelines and examples."
Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning

"Finally! A book that integrates visual design into the larger context of instructional design and development."
Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado

From the Inside Flap

It’s a proven fact. People learn better from words that are enhanced with the right graphics. While most instructional designers and trainers have the ability to create competent written materials, many lack the skills needed to plan and communicate effective visual designs.

Graphics for Learning teaches you how to design effective graphics for print or online and computer–generated materials—multimedia, texts, working aids, and slides—that will maximize learning, understanding, and reasoning. Based on solid research on how people learn, this crucial resource contains best practices and shows you how to go beyond the visible features of graphics to plan visuals that are based on their communication and psychological functions. Written by instructional design experts Ruth Colvin Clark and Chopeta Lyons, Graphics for Learning includes a graphic design model that guides you through the visual planning process¾from needs assessment through production. No matter how much or little expertise you have working with graphics,

this book will help you boost your return on investment by giving you the information you need to design and implement the most effective visuals. Graphics for Learning shows how to

• Select the graphics that can improve learning and workplace performance
• Plan the most appropriate visual for computer or paper instructional materials
• Design the best graphics for instructional content
• Tailor visuals for individual learners
• Avoid using the wrong visuals for motivational purposes Follow a systematic graphic design model that helps you plan graphics that match your instructional context

The companion CD–ROM illustrates the many examples included in the book allowing you to see the color, animations, and audio that cannot be shown in the book.

Edition details

• Publisher: Jossey Bass
• Publication date: 2004
• Language: English
• ISBN 10: 078796994X
• ISBN 13: 9780787969943
• Binding: Hardcover
• Number of pages: 544