Preparing Capital Campaign WBS: 2 (J-B Fund Raising School Series) - Softcover

Bancel

Softcover

ISBN 10: 0787952478 ISBN 13: 9780787952471

Publisher: John Wiley & Sons, 2008

Synopsis

"Marilyn Bancel has written a highly accessible, readable guide toa very complex process, which is no mean feat. Even if you havebeen through a capital campaign before and think you're ready-andespecially if you're new to the capital campaign process-read it!Preparing Your Capital Campaign provides valuable insights andpractical planning tools that will bolster your capacity to take ona campaign's challenge."
--Clara Miller, president, Nonprofit Finance Fund

In this hands-on workbook, fund raising expert Marilyn Bancel showsyou how to prepare your organization to embark on a successfulcapital campaign, detailing each step that must be taken before thelaunch.

Preparing Your Capital Campaign--part of the Excellence in FundRaising Workbook Series--breaks down the preparation stage intopractical, manageable parts, outlining in straightforward languagesuch essentials as creating a campaign timetable, setting up thecampaign committee, determining a campaign goal, and getting thewhole organization ready for a fund raising drive. Packed withuseful resources, this nuts-and-bolts workbook includes a campaignskills checklist, strategies for estimating fund raising costs, asample campaign budget, and a list of Web sites tailored to thespecific needs of fund raisers.

If you are brand-new to fund raising, the book offers a conciseintroductory chapter that lays out the basics and answers the keyquestions about capital campaigns. More experienced fund raiserswill benefit from a wealth of reminders for avoiding commonmistakes and a framework for staying focused on the factors thatare most important for success. Preparing Your Capital Campaignwill show you how to make the most of this critical fund raisingstrategy.

About this title

About the Author

MARILYN BANCEL, CFRE, is vice president of the Oram Group, Inc., a national fund raising and nonprofit consulting firm serving philanthropic organizations since 1940. In addition to consulting, she is adjunct professor at the University of San Francisco's Institute of Nonprofit Management, where she teaches Capital Campaigns and Major Gifts. She frequently conducts fundraising seminars and conference workshops, and is the recipient of the Hank Rosso Outstanding Fundraising Executive Award, 2002.

From the Back Cover

Proper preparation is critical to the success of any capital campaign. In this hands-on workbook, fundraising expert Marilyn Bancel shows you how to prepare your organization to embark on a successful capital campaign, detailing each step that must be taken before the launch. Preparing Your Capital Campaign—part of the Excellence in Fund Raising Workbook Series—breaks down the preparation stage into practical, manageable parts, outlining in straightforward language such essentials as creating a campaign timetable, setting up the campaign committee, determining a campaign goal, and getting the whole organization ready for a fundraising drive. Packed with useful resources, this nuts and bolts workbook includes a campaign skills checklist, strategies for estimating fundraising costs, a sample campaign budget, and a list of Web sites tailored to the specific needs of fundraisers. If you are brand-new to fundraising, the book offers a concise introductory chapter that lays out the basics and answers the key questions about capital campaigns. More experienced fund raisers will benefit from a wealth of reminders for avoiding common mistakes and a framework for staying focused on the factors that are most important for success.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2008
• Language: English
• ISBN 10: 0787952478
• ISBN 13: 9780787952471
• Binding: Paperback
• Edition number: 1
• Number of pages: 156