Net Profit: How to Invest and Compete in the Wild World of Internet Business: Who's Making Money on the Internet and How They're Doing (Jossey Bass Business & Management Series) - Hardcover

Cohan, Peter S.

Hardcover

ISBN 10: 0787944769 ISBN 13: 9780787944766

Publisher: Jossey Bass, 1999

Synopsis

For investors needing to understand the relationship between actual financial performance and stock market overvaluations in the Internet market, this text offers guidelines on the characteristics that determine which companies are most likely to succeed and fail in the future and why.

About this title

About the Author

PETER S. COHAN is a leading expert on technology and business and runs his own consulting practice. He is a commentator on CNBC's "Today's Business" and "The Money Wheel" and is also the author of The Technology Leaders (Jossey-Bass), voted one of the top ten business books of 1997 by Management General. Additionally, Cohan was bigtipper.com's Top Tipper of 1998, based on the leading performance of his CNBC stock picks. He lives in Marlborough, Massachusetts.

From the Back Cover

The astounding growth of Internet commerce presents investors and businesses alike with unbridled opportunity. But the hype surrounding many publicly traded Internet companies often makes the objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet related business? And how do they do it? His incisive analyses of leading Internet companies, their competitors, and their chances for continued growth pinpoint the factors that investors in and managers of Internet business must examine to ensure future success.

From the Inside Flap

Accounts of fortunes made, sometimes overnight, make investment in Internet related business a very tempting proposition. But the hype and hysteria surrounding many Internet companies and their public offerings make many people wonder: Is the Internet phenomenon for real? If so, how can I spot a sound investment? And even, can my company claim a place in the industry?In Net Profit, author Peter Cohan maintains that the Internet, while unique in aspect, is not so different in form from other industries. Using tried-and-true economic analysis, he examines nine specific Internet business segments and identifies the underlying dynamics of each. He compares the strategies and practices that distinguish each segment leader from its peers. He cuts through the hyperbole surrounding Internet business to make economic sense of the Web and provides readers with a thorough understanding of today's industry. Along the way, Cohan also offers a wealth of savvy investment advice.If you are an investor, you'll be introduced to a unique framework you can use to evaluate potential Internet investments: The author sets loose his Net Profit Retriever to sniff out worthy companies in all nine Internet market segments. Cohan also offers six rules of Web investing, tips for venture capitalists, and screening methods that venture capitalists can use to select high-return Internet investments.If you are running an Internet business, this book offers two more frameworks. The Pyramid of Web Business Models will help Internet business managers evaluate where they are, where they're headed, and what their strategic options are for getting there. The Pyramid of Web Applications will help non-Internet business managers assess the costs and benefits of engaging in electronic commerce.Net Profit doesn't overlook the Internet consumer, either. Cohan gets beyond the hoopla concerning Yahoo! and Amazon.com to present several services that offer new ways to shop and do research. He also shares

Edition details

• Publisher: Jossey Bass
• Publication date: 1999
• Language: English
• ISBN 10: 0787944769
• ISBN 13: 9780787944766
• Binding: Hardcover
• Number of pages: 336