190 million female consumers . . . $4.4 trillion in buying power . . . one book--the national bestseller now in paperback and newly revised--that tells you how to reach them.She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.
"synopsis" may belong to another edition of this title.
Faith Popcorn is an acknowledged top forecaster of consumer trends, and a key advisor to many Fortune 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based marketing consultancy whose clients include Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald's, Nabisco, and Procter & Gamble. She is also the author of the national bestseller The Popcorn Report and co-author of the national bestseller Clicking. An internationally known speaker on consumer trends, Popcorn lives in New York City and Wainscott, NY, with her daughter, g.g.
Lys Marigold was BrainReserve's Creative Director for twelve years and is the mother of five-year-old Sky Qi. She co-created The Popcorn Report and co-authored Clicking. When she's not winging the globe from Petra, Jordan, to Beirut, Lebanon, to Istanbul, Turkey, to Shanghai, China, fulfilling her passion for archaeology and travel, she resides in East Hampton, NY, and occasionally New York City. She's currently at work on three books: Ancient Games, The Art of Change, and The Homelife of Slugs.
"About this title" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00053309640
Seller: More Than Words, Waltham, MA, U.S.A.
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Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Good. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 078688441X-11-1
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Paperback. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0001369194
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1st pbk. ed., newly rev. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2484213-6
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 1st pbk. ed., newly rev. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10242190-6
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G078688441XI4N00
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006637163
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR005404589
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Seller: GridFreed, San Diego, CA, U.S.A.
Paperback. Condition: New. In shrink wrap. Seller Inventory # 20-13021