Synopsis
Citing changes in consumer behavior that are challenging companies to alter their marketing strategies, an introduction to the concept of experiential marketing shares the author's leadership of successful campaigns that have employed the tactics of authenticity, personal relevance, and consumer empowerment.
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About the Author
Max Lenderman
President, Gearwerx
Max Lenderman is vice president of creative at Gearwerx. His company specializes in youth and young adult grassroots marketing and next-level marketing methodologies. Lenderman has been the creative lead for clients such as DaimlerChrysler, Unilever, Microcell, Trojan Condoms, Roots, Adidas, Polaroid, VIA Rail, Irwin Toys, Tommy Hilfiger, Guess Jeans and Rogers AT&T.
President, Gearwerx
Max Lenderman is vice president of creative at Gearwerx. His company specializes in youth and young adult grassroots marketing and next-level marketing methodologies. Lenderman has been the creative lead for clients such as DaimlerChrysler, Unilever, Microcell, Trojan Condoms, Roots, Adidas, Polaroid, VIA Rail, Irwin Toys, Tommy Hilfiger, Guess Jeans and Rogers AT&T.
"About this title" may belong to another edition of this title.
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Experience the Message: How Experiential Marketing Is Changing the Brand World
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Experience the Message: How Experiential Marketing is Changing the Brand World
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Experience the Message : How Experiential Marketing Is Changing the Brand World
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Experience the Message: How Experiential Marketing Is Changing the Brand World
Published by
Carroll & Graf December 2005, 2005
ISBN 10: 0786715367
ISBN 13: 9780786715367
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Experience the Message: How Experiential Marketing is Changing the Brand World
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Carroll & Graf Publishers, 2006
ISBN 10: 0786715367
ISBN 13: 9780786715367
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