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Synopsis
Citing changes in consumer behavior that are challenging companies to alter their marketing strategies, an introduction to the concept of experiential marketing shares the author's leadership of successful campaigns that have employed the tactics of authenticity, personal relevance, and consumer empowerment.
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About the Author
Max Lenderman
President, Gearwerx
Max Lenderman is vice president of creative at Gearwerx. His company specializes in youth and young adult grassroots marketing and next-level marketing methodologies. Lenderman has been the creative lead for clients such as DaimlerChrysler, Unilever, Microcell, Trojan Condoms, Roots, Adidas, Polaroid, VIA Rail, Irwin Toys, Tommy Hilfiger, Guess Jeans and Rogers AT&T.
President, Gearwerx
Max Lenderman is vice president of creative at Gearwerx. His company specializes in youth and young adult grassroots marketing and next-level marketing methodologies. Lenderman has been the creative lead for clients such as DaimlerChrysler, Unilever, Microcell, Trojan Condoms, Roots, Adidas, Polaroid, VIA Rail, Irwin Toys, Tommy Hilfiger, Guess Jeans and Rogers AT&T.
"About this title" may belong to another edition of this title.
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Experience the Message: How Experiential Marketing Is Changing the Brand World
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Experience the Message : How Experiential Marketing Is Changing the Brand World
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Experience the Message: How Experiential Marketing Is Changing the Brand World
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Experience the Message: How Experiential Marketing Is Changing the Brand World
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0786715367I4N00
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Experience the Message : How Experiential Marketing Is Changing the Brand World
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 13622063-6
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Experience the Message: How Experiential Marketing Is Changing the Brand World
Published by
Carroll & Graf December 2005, 2005
ISBN 10: 0786715367
ISBN 13: 9780786715367
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Seller: Dunaway Books, St. Louis, MO, U.S.A.
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Hardcover. Condition: Very Good. Dust Jacket Condition: Good. Signed By Author. Seller Inventory # 207080
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Experience the Message: How Experiential Marketing is Changing the Brand World
Published by
Carroll & Graf Publishers, 2006
ISBN 10: 0786715367
ISBN 13: 9780786715367
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780786715367. Seller Inventory # 8653895
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Experience the Message: How Experiential Marketing Is Changing the Brand World
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0786715367