Marketing Your Library: Tips and Tools That Work - Softcover

Carol Smallwood,Vera Gubnitskaia,Kerol Harrod

 
9780786465439: Marketing Your Library: Tips and Tools That Work
Softcover
ISBN 10: 0786465433 ISBN 13: 9780786465439
Publisher: McFarland & Co, 2012

Synopsis

In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. However, few librarians have prior professional experience marketing products or services and the majority must balance marketing duties with many other job responsibilities. This anthology offers practical insight on marketing techniques specifically designed for libraries. Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

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About the Author

Carol Smallwood is the author or editor of numerous books, including many about and for librarians. A Michigan resident, her library experience includes high school, public and special libraries. Vera Gubnitskaia is a youth services manager at a public library in Winter Park, Florida. Kerol Harrod is an library assistant in Denton, Texas.

"About this title" may belong to another edition of this title.

Publisher
McFarland & Co
Publication date
2012
Language
English
ISBN 10 
0786465433
ISBN 13 
9780786465439
Binding
Paperback
Number of pages
275