The Disney Touch: Disney, ABC and The Quest for the World's Greatest Media Empire - Softcover

Grover, Ron

Softcover

ISBN 10: 0786310022 ISBN 13: 9780786310029

Publisher: McGraw-Hill Education, 1996

Synopsis

This revised and updated edition of the text presents the saga of the Disney entertainment dynasty, including the company's $19 billion deal to buy Capital Cities/ABC. It offers an in-depth account of how Disney evolved into one of the 20th century's most successful and respected corporations. This behind-the-scenes account of the corporation reveals how Disney executive Frank Wells' death led to the demise of the management team that had guided the company's comeback and offers an account of the departure of legendary studio chief, Jeffrey Katzenberg.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 1996
• ISBN 10: 0786310022
• ISBN 13: 9780786310029
• Binding: Paperback
• Edition number: 2
• Number of pages: 300