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The Disney Touch: Disney, ABC and The Quest for the World's Greatest Media Empire - Softcover

 
9780786310029: The Disney Touch: Disney, ABC and The Quest for the World's Greatest Media Empire

Synopsis

This revised and updated edition of the text presents the saga of the Disney entertainment dynasty, including the company's $19 billion deal to buy Capital Cities/ABC. It offers an in-depth account of how Disney evolved into one of the 20th century's most successful and respected corporations. This behind-the-scenes account of the corporation reveals how Disney executive Frank Wells' death led to the demise of the management team that had guided the company's comeback and offers an account of the departure of legendary studio chief, Jeffrey Katzenberg.

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  • PublisherMcGraw-Hill Education
  • Publication date1996
  • ISBN 10 0786310022
  • ISBN 13 9780786310029
  • BindingPaperback
  • LanguageEnglish
  • Edition number2
  • Number of pages300

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Published by McGraw-Hill Education, 1996
ISBN 10: 0786310022 ISBN 13: 9780786310029
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0786310022. Seller Inventory # 9284621

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Grover, R.
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0786310022. Seller Inventory # 9400223

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