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Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships - Hardcover

 
9780786308224: Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

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This practical, "hands-on" guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the "intangible" side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic drivers of IM; how to use "Mission Marketing" to achieve corporate goals; how to manage a brand's total "communication package"; and 20 tough questions to ask when looking for an IM agency.

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Moriarty, Sandra E.
Published by McGraw-Hill, 1997
ISBN 10: 0786308222 ISBN 13: 9780786308224
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Hardcover. Condition: Very Good. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780786308224

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Tom Duncan; Sandra Moriarty
Published by McGraw-Hill, 1997
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Condition: Used: Good. Occasion - Bon Etat - Avec jaq, livre anglais - Driving brand value (1997) - Grand Format. Seller Inventory # 2132712

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Thomas R. Duncan & Sandra Moriarty
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Hardback in jacket 1997. Clean & tight book. Front end paper has a written name. Dispatched ROYAL MAIL FIRST CLASS with TRACKING next working day or sooner securely boxed in cardboard. ref SH94. Seller Inventory # 004678

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Duncan, Tom; Moriarty, Sandra
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Duncan, Tom; Moriarty, Sandra
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Condition: Good. shelf wear, hardcover Used - Good 1997 All purchases support Project HOME - ending homelessness in Philadelphia. Seller Inventory # BQ02-000067

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Duncan, Tom; Moriarty, Sandra
Published by McGraw-Hill, 1997
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