Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships - Hardcover
Synopsis
This practical, "hands-on" guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the "intangible" side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic drivers of IM; how to use "Mission Marketing" to achieve corporate goals; how to manage a brand's total "communication package"; and 20 tough questions to ask when looking for an IM agency.
"synopsis" may belong to another edition of this title.
Search results for Driving Brand Value: Using Integrated Marketing to...
Seller Image
Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Seller rating 4 out of 5 stars
Condition: good. The cover has visible markings and wear. This book has small watermarks on cover. The dust jacket is missing. The pages show normal wear and tear. This book is signed by the author! May have varying covers. Fast Shipping - Mailed in plastic mailer! Seller Inventory # 56JPTJ00075L_ns
Stock Image
Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.3. Seller Inventory # G0786308222I2N00
Stock Image
Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Seller: Project HOME Books, Philadelphia, PA, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. shelf wear, hardcover Used - Good 1997 All purchases support Project HOME - ending homelessness in Philadelphia. Seller Inventory # BQ02-000067
Stock Image
Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Seller: Dorothy Meyer - Bookseller, Batavia, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: near fine. Dust Jacket Condition: fine. 3rd print. NOT an ex library book. 284 pages including the index. Dust jacket has no chips or tears, price is not clipped. Seller Inventory # 334993
Stock Image
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Published by
Irwin Professional Publishing, 1997
ISBN 10: 0786308222
ISBN 13: 9780786308224
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780786308224. Seller Inventory # 8627789
Stock Image
Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Seller Inventory # Abebooks135286
Stock Image
Driving Brand Value. Using Integrated Marketing to Manage Profitable Shareholder Relationships
Seller: SAVERY BOOKS, Brighton, East Sussex, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Hardback in jacket 1997. Clean & tight book. Front end paper has a written name. Dispatched ROYAL MAIL FIRST CLASS with TRACKING next working day or sooner securely boxed in cardboard. ref SH94. Seller Inventory # 004678
Stock Image
Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00786308222-G
Seller Image
Driving brand value - Tom Duncan
Seller: ChouetteCoop, Kervignac, France
Seller rating 4 out of 5 stars
Condition: Used: Good. Occasion - Bon Etat - Avec jaq, livre anglais - Driving brand value (1997) - Grand Format. Seller Inventory # 2132712