Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships - Hardcover
Synopsis
This practical, "hands-on" guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the "intangible" side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic drivers of IM; how to use "Mission Marketing" to achieve corporate goals; how to manage a brand's total "communication package"; and 20 tough questions to ask when looking for an IM agency.
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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0786308222I4N00
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Driving Brand Value : Using Integrated Marketing to Manage Profitable Shareholder Relationships
Published by
McGraw-Hill Companies, The, 1997
ISBN 10: 0786308222
ISBN 13: 9780786308224
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP47896349
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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Seller: medimops, Berlin, Germany
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00786308222-G
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Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Published by
Irwin Professional Publishing, 1997
ISBN 10: 0786308222
ISBN 13: 9780786308224
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780786308224. Seller Inventory # 8627789
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Driving Brand Value. Using Integrated Marketing to Manage Profitable Shareholder Relationships
Seller: SAVERY BOOKS, Brighton, East Sussex, United Kingdom
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Hardback in jacket 1997. Clean & tight book. Front end paper has a written name. Dispatched ROYAL MAIL FIRST CLASS with TRACKING next working day or sooner securely boxed in cardboard. ref SH94. Seller Inventory # 004678
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Driving brand value - Tom Duncan
Seller: ChouetteCoop, Kervignac, France
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Condition: Used: Good. Occasion - Bon Etat - Avec jaq, livre anglais - Driving brand value (1997) - Grand Format. Seller Inventory # 2132712