Market-Driven Management: Prescriptions for Success in a Turbulent World - Hardcover

Ames, B. Charles; Hlavacck, James D.

 
9780786305407: Market-Driven Management: Prescriptions for Success in a Turbulent World

Synopsis

Over 25,000 copies sold in the previous edition! Updated and revised, "Market Driven Management" tackles the strategic issues that will determine the difference between success and failure for business in the 1990's. The authors share their experience and provide the tools needed to transform an organization into a responsive, customer-oriented, and profitable enterprise. Topics include: matching technology to market opportunity; thinking small to win big; and facing the realities of a more turbulent environment.

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Other Popular Editions of the Same Title

9780786312276: Market- Driven Management, Ames Ed

Featured Edition

ISBN 10:  0786312270 ISBN 13:  9780786312276
Publisher: McGraw-Hill Companies, 1997
Hardcover