The Ultimate Guide to Sport Event Management and Marketing - Hardcover

GRAHAM ET AL

Hardcover

ISBN 10: 0786302445 ISBN 13: 9780786302444

Publisher: McGraw-Hill Education, 1995

Synopsis

From the Olympics and the Super Bowl to school sport events, from the Kemper Golf Tournament to the local 5K fun run, from civic bowling championships to charity tennis matches, all successful sport events, whatever their size or budget, have one thing in common: an effective marketing and management strategy.
Sport event management and marketing is one of the fastest growing career fields in America. With resources, reputation, and image at stake, corporations, schools, and other sport event organizations now rely on professionals skilled in key business areas - finance, hospitality, risk management, sales, marketing, communication, and team leadership - to help them design, plan, and manage a profitable, memorable sport event that runs smoothly from start to finish.
The Ultimate Guide to Sport Event Management and Marketing contains the most important information you need to know about this exploding field, from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success. Authors Stedman Graham, Joe Jeff Goldblatt, and Lisa Delpy draw on their years of experience as event planners in this exciting field to bring you new ideas, as well as tried-and-true techniques, for sport event management and marketing in a highly competitive environment.

About this title

About the Author

Stedman Graham is president of S. Graham & Associates, and director of The George Washington University Forum for Sport and Event Management and Marketing.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 1995
• Language: English
• ISBN 10: 0786302445
• ISBN 13: 9780786302444
• Binding: Hardcover
• Number of pages: 383