Synopsis
From the Olympics and the Super Bowl to school sport events, from the Kemper Golf Tournament to the local 5K fun run, from civic bowling championships to charity tennis matches, all successful sport events, whatever their size or budget, have one thing in common: an effective marketing and management strategy.
Sport event management and marketing is one of the fastest growing career fields in America. With resources, reputation, and image at stake, corporations, schools, and other sport event organizations now rely on professionals skilled in key business areas - finance, hospitality, risk management, sales, marketing, communication, and team leadership - to help them design, plan, and manage a profitable, memorable sport event that runs smoothly from start to finish.
The Ultimate Guide to Sport Event Management and Marketing contains the most important information you need to know about this exploding field, from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success. Authors Stedman Graham, Joe Jeff Goldblatt, and Lisa Delpy draw on their years of experience as event planners in this exciting field to bring you new ideas, as well as tried-and-true techniques, for sport event management and marketing in a highly competitive environment.
"synopsis" may belong to another edition of this title.
About the Author
Stedman Graham is president of S. Graham & Associates, and director of The George Washington University Forum for Sport and Event Management and Marketing.
"About this title" may belong to another edition of this title.
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The Ultimate Guide to Sport Event Management and Marketing
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Irwin Professional Pub, 1995
ISBN 10: 0786302445
ISBN 13: 9780786302444
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The Ultimate Guide to Sport Event Management and Marketing
Published by
Irwin Professional Pub, 1995
ISBN 10: 0786302445
ISBN 13: 9780786302444
Used
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Signed
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The Ultimate Guide to Sport Event Management and Marketing
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ISBN 10: 0786302445
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The Ultimate Guide to Sport Event Management and Marketing - 1st Edition/1st Printing
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ISBN 10: 0786302445
ISBN 13: 9780786302444
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Hardcover. Condition: Very Good+. Dust Jacket Condition: Very Good+. First Edition; First Printing. First edition/first printing in Very Good+ condition with bumped lower corners in alike dust jacket with minor edgewear; The Ultimate Guide to Sport Event Management and Marketing is a comprehensive resource for anyone planning or managing sport events. The book covers a wide range of topics, including event planning and marketing, sponsorship and advertising, event security, and crowd management. The authors are well-known experts in their field, and the book is packed with useful tips and advice. The book is perfect for anyone planning or managing a sport event, from experienced event planners to first-time event participants.; 8vo; 383 pages. Seller Inventory # 35064
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The Ultimate Guide to Sport Event Management and Marketing
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