CPAs That Sell: A Complete Guide to Promoting Your Professional Services - Softcover

Aquila, August J.; Etc.

9780786301966: CPAs That Sell: A Complete Guide to Promoting Your Professional Services

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ISBN 10: 0786301961 ISBN 13: 9780786301966

Publisher: McGraw-Hill Inc.,US, 1996

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Not a typical selling books, this resource assists CPAs in becoming more efficient in business development. CPAs will learn how to attract new business by effectively promoting their professional services and how to plan a successful sales call, with tips from accountants who sell every day.

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Synopsis

Shows CPAs how to develop sales skills and actively promote their services. Chapters on professional attitudes toward sales, the buying and selling process, adapting to a prospect's personality, overcoming objections, and closing techniques include self-assessment questions, numerous checklists, examples of fact-finding questions, and sample planni

About the Author

August J. Aquila is the senior vice president of the Practice Development Institute (PDI).

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PublisherMcGraw-Hill Inc.,US
Publication date1996
ISBN 10 0786301961
ISBN 13 9780786301966
BindingPaperback
Number of pages168

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CPAs That Sell: A Complete Guide to Promoting Your Professional Services

Aquila, August J.; Koltin, Allan D.; Pitts, Robert A.; American Institute Of Certified Public Accountants; Practice Development Institute

Published by Professional Development Institute, 1995

ISBN 10: 0786301961 ISBN 13: 9780786301966

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Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.75. Seller Inventory # bk0786301961xvz189zvxgdd

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