Shameless Exploitation: In Pursuit of the Common Good (Thorndike Press Large Print Americana Series) - Hardcover

Newman, Paul; Hotchner, A. E.

Hardcover

ISBN 10: 0786262303 ISBN 13: 9780786262304

Publisher: Thorndike Pr, 2004

Synopsis

In 1978, Paul Newman and S. E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses.

About this title

About the Author

PAUL NEWMAN (known as ol’ PL to both friends and enemies.)
The L stands for “Leonard” or “Lunkhead.” He answers to both. He is probably best known for his spectacularly successful food conglomerate. In addition to giving the profits to charity, he also ran Frank Sinatra out of the spaghetti sauce business. On the downside, the spaghetti sauce is out-grossing his films. He did graduate from Kenyon College magna cum lager and in the process begat a laundry business which was the only student-run enterprise on Main Street. Yale University later awarded him an honorary Doctorate of Humane Letters for unknown reasons. He has won four Sports Car Club of America National Championships and is listed in the Guinness Book of World Records as the oldest driver (70) to win a professionally sanctioned race (24 Hours of Daytona, 1995). He is married to the best actress on the planet, was number 19 on Nixon’s enemy list, and purely by accident has 51 films and four Broadway plays. He is generally considered by professionals to be the worst fisherman on the East Coast.

A. E. HOTCHNER
fully intended to be a career lawyer but after two stultifying years practicing with a St. Louis law firm, he escaped into the wild blue yonder of the Air Force, vowing never to look at another Corpus Juris Secundum. After the war, Hotch became a literary bounty hunter, and in the process met Ernest Hemingway, with whom he buddied around for fourteen years, an adventurous period that Hotch chronicled in Papa Hemingway, which was published in 34 countries in 28 different languages. In between selling salad dressing, Hotch has written fifteen books, a dozen plays and musicals, and scores of television dramas. In 1999, Washington University conferred on him an honorary Doctor of Letters to go along with his doctor of law degree, but he is proudest of the fact that he was crowned marbles champion of St. Louis when he was in the sixth grade.

Edition details

• Publisher: Thorndike Pr
• Publication date: 2004
• ISBN 10: 0786262303
• ISBN 13: 9780786262304
• Binding: Hardcover
• Language: English
• Number of pages: 380