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The Competitive Edge: .: .: . - Softcover

King-Helm, Kathy

 
9780781798969: The Competitive Edge: .: .: .
Softcover
ISBN 10: 0781798965 ISBN 13: 9780781798969
Publisher: Lippincott Williams and Wilkins, 2009

Synopsis

The Third Edition of "The Competitive Edge," edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, and new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant. The companion Website offers supplemental information such as more extensive marketing plans, financial forms, and all the URLs mentioned in this book.

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Publisher
Lippincott Williams and Wilkins
Publication date
2009
Language
English
ISBN 10 
0781798965
ISBN 13 
9780781798969
Binding
Paperback
Edition number
3
Number of pages
400

Other Popular Editions of the Same Title

9781284221015: The Competitive Edge: Advanced Marketing for Dietetics Professionals: Advanced Marketing for Dietetics Professionals

Featured Edition

ISBN 10:  1284221016 ISBN 13:  9781284221015
Publisher: Jones and Bartlett Publishers, Inc, 2020
Softcover