Winning the New Product Development Battle (IEEE Engineers Guide to Business) - Softcover

Floyd, Thomas L.; Etc.; Levy, Stuart; Wolfman, Arnold B.

Softcover

ISBN 10: 078030361X ISBN 13: 9780780303614

Publisher: I.E.E.E.Press, 1997

Synopsis

This guide seeks to lead companies through the process of new-product development, from inception to development and marketing using Total Quality Management (TQM) and Concurrent Engineering Methods.

Edition details

• Publisher: I.E.E.E.Press
• Publication date: 1997
• Language: English
• ISBN 10: 078030361X
• ISBN 13: 9780780303614
• Binding: Paperback
• Number of pages: 166