Moy (media and cultural studies, Liverpool John Moores U., England) traces the historical development of several mass media, emphasizing the 20th century. He argues that the present marginalization of the single-sense sound text has a long lineage and is connected with huge technological and cultural shifts. Citing Gramsci, he argues that the marginalization of sound has been hegemonic and that mass culture has adopted an increasingly multi-media based world view, persuaded in part by both benign and interested agencies of patriarchy and bourgeois capital. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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