This work aims to re-orient a discipline by a close examination of three of its key terms - information, communication and technology. In so doing, it argues for this re-orientation to be accompanied by adoption of the term 'informatics'; and as such the author intends that readers will be encouraged to start thinking informatically, and he analyzes the way the subject matter has been defined by the scholarly community. Meaning of these words as they have evolved is traced and confusion and contradictions in definition are exposed.
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