This book examines one set of processes, mergers and alliances, which have underpinned changes in the automobile industry. Merger and alliance activity is explored against the long term economic forces which have shaped the industry. Whilst short term crises catch the headlines, the long term perspective forms the backdrop for understanding the processes of change. The automobile captures our imagination as few other products do. It can be anything from a simple, and for some regrettable, necessity of modern life to an expression of our personality and our prize possession. For millions of people the auto is also a source of employment. The almost unthinkable consequences of failure of the industry and the efforts which governments round the world have recently made to save it underline its enduring importance. But the automotive industry is of far greater interest than simply the provider of one of the most ubiquitous and recognisable products of the industrial age. There is probably nothing else which better exemplifies the shifts and changes in industry patterns. Whether these patterns are expressed in spatial, economic, ownership or organisational terms the conclusion is the same; we would be hard-pressed to find any other industry where change has been so extensive and far-reaching.
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Review:
"... mergers and alliances are a response to changes in the environment in which the industry operates rather than the source of change itself. This book reflects that experience by beginning with a long-term look at the drivers for change in the industry before turning to a detailed study of mergers and alliances themselves." - Sir John Egan Coventry University"
About the Author:
Dr. Gomes received his Ph.D at Coventry University where he is a Principal Lecturer in Corportate Syrtegy. Dr. Donnelly a graduate of Strathclyde University, has Ph.D from University of Aberdeen, he currently Professor of Automotive Business. Dr. Morris is Professor of Business Education at Coventry University, he has a Master degree in economics from McMaster University and Ph.D fromUniversity of Warwick. Dr. Collis BA from University College Swansea, Wales and MA from McMaster University, he is currently visiting Professor of Regional Economic Development.
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- PublisherEdwin Mellen Press Ltd
- Publication date2010
- ISBN 10 0773437401
- ISBN 13 9780773437401
- BindingHardcover
- Number of pages236