Synopsis
What do you get when you cross Chairman Mao’s On Guerrilla Warfare and Sean “P. Diddy” Combs’s Bad Boy Records? A manifesto for a marketing revolution.
In an age when individuals are exposed to roughly four thousand marketing messages a day, consumers want more than mass-media clutter targeting their eyeballs. They want respect, recognition, and dialogue, and the best way to give it to them is through experiences that are personally relevant, memorable, and meaningful. Consumers have changed dramatically, and the brand world must change to meet their needs — this is the beginning of the experiential marketing revolution.
In Experience the Message Max Lenderman explains who the new marketers are, how they work, and why they matter. He knows because he’s one of them. As President and Creative Director of Gearwerx, Max has led successful experiential campaigns for numerous Fortune 500 companies. Experiential marketing is about authenticity, personal interaction, and empowering the individual consumer. It assumes that the entire world is media and the entire universe is the consumer base. Based on these principles, Experience the Message guides us through today’s marketing revolution and reveals how companies can interact with consumers in meaningful ways and what consumers can demand and expect.
"synopsis" may belong to another edition of this title.
About the Author
Max Lenderman has led successful guerilla team forays for Tommy Hilfiger, Procter & Gamble, Unilever, The Bay, Alliance Atlantis, Absolut, DaimlerChrysler, Bell Canada, and Virgin Mobile. Lenderman is a founding member of the International Experiential Marketing Association (IXMA). He also writes frequently on marketing- and business-related issues for Marketing Magazine and Strategy (Canada’s leading marketing magazine). He lives in Toronto.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Experience the Message: How Experiential Marketing...
Stock Image
Experience the Message: How Ex
Published by
McClelland & Stewart Ltd, 2005
ISBN 10: 0771052642
ISBN 13: 9780771052644
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00101357019
Seller Image
Experience The Message: How Experiential Marketing Is Changing The Brand World
Published by
McClelland & Stewart Ltd, 2005
ISBN 10: 0771052642
ISBN 13: 9780771052644
Used
Hardcover
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0771052642.VG
Stock Image
Experience The Message: How Experiential Marketing Is Changing The Brand World
Published by
McClelland & Stewart Ltd, 2005
ISBN 10: 0771052642
ISBN 13: 9780771052644
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0771052642I4N01
Stock Image
Experience the Message: How Experiential Marketing is Changing the Brand World
Published by
McClelland & Stewart, Toronto, ON, Canada, 2005
ISBN 10: 0771052642
ISBN 13: 9780771052644
New
Hardcover
Seller: Werdz Quality Used Books, Winnipeg, MB, Canada
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Dust Jacket Condition: New. 0771052642; New Book;"This book immerses you in groundbreaking case studies and outrageously successful experiential marketing tactics. And it discusses the latest trends in marketing-buzz, sub-viral marketing, roach marketing, text marketing (SMS), flash mobs, pop-up retail, advergaming, retailtainment, and causal marketing-as manifestations of the experiential marketing revolution. ". Seller Inventory # 000519