Synopsis
A media marketing and branding expert shares her secrets for professional success in a practical handbook that introduces a step-by-step program designed to help readers identify their natural talents and abilities, define long-term career goals, overcome possible obstacles, package oneself to reflect one's chosen image, and more.
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About the Author
A media-marketing veteran and branding expert, Robin Fisher Roffer has worked for Turner Broadcasting Systems, Inc. and the company s top-rated marketing networks: CNN, Turner Network Television, and TBS. Currently the president of Big Fish, Inc. and Fishnet in Los Angeles, and Little Pond Productions in Atlanta, Roffer develops and produces brand strategies, marketing plans, and promotional campaigns for television networks and Internet Web sites worldwide. Roffer lives in Los Angeles with her husband and daughter.
From the Inside Flap
ca s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today s marketplace.
Do you ever go to work and think to yourself there must be more? Or feel that your true talents and abilities aren t being utilized, or even recognized? Are you a freelancer or entrepreneur who isn t sure how to rise to the top in today s competitive environment? Wouldn t it be empowering to be able to work in a field you feel passionately about and be successful and well paid?
In Make a Name for Yourself, Robin Fischer Roffer shows you how to develop a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and by learning how to use them in today s marketplace. In short, you'll uncover a focused direction for your career that celebrates you.
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Make a Name for Yourself : Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
Published by
Broadway Books, 2000
ISBN 10: 0767904915
ISBN 13: 9780767904919
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Make a Name for Yourself : Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
Published by
Broadway Books, 2000
ISBN 10: 0767904915
ISBN 13: 9780767904919
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP81833234
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Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
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Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
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Make a Name for Yourself
Published by
Broadway Books, New York, New York, U.S.A., 2001
ISBN 10: 0767904915
ISBN 13: 9780767904919
Used
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Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
Published by
New York, New York, U.S.A.: Broadway Books, 2000
ISBN 10: 0767904915
ISBN 13: 9780767904919
Used
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First Edition
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Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
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Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0767904915