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Sin and Syntax: How to Craft Wickedly Effective Prose - Hardcover

 
9780767903080: Sin and Syntax: How to Craft Wickedly Effective Prose

Synopsis

An expert on contemporary copywriting offers clever and innovative advice on up-to-date writing styles, showing how to break through conventional modes to achieve a striking and hip style. $25,000 ad/promo.

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About the Author

Constance Hale (chale@well.com) is the author of Wired Style, the one-of-a-kind guide to online English usage and geekspeak that was hailed by Newsweek as "The Chicago Manual of Style for the Millennium." A former editor at Wired, Hale has written for numerous publications including the San Francisco Examiner and The Microsoft Network. She has created maverick writing courses for people of all ages, including a popular seminar called "Grammar for Grownups," and currently teaches at U.C. Berkeley. She lives in Oakland, California.

From the Inside Flap

iting to sell, shock, or just sing? The acclaimed author of Wired Style presents a hip, real-world guide to the rules of grammar and when to break them.

Today's writers need more spunk than Strunk. Whether crafted for the Great American Novel, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Now, from copy veteran Constance Hale comes a fun, informative, indispensable guide to taking your writing from ordinary to extraordinary.

Sin and Syntax is more than just a style manual with examinations of sentence structure and parts of speech. In addition to spelling out the basic rules, Constance Hale teaches you when and how to effectively break them. Chock full of examples from traditional and nontraditional prose from advertising jingles to song lyrics to literary classics Sin and Syntax shows you why learning to "sin" will make you a better write

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Publisher: Broadway Books (A Division of Ba..., 2001
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