This text covers basic research issues and both quantitative and qualitative approaches to communications research. The guiding principle of the text is that methodological choices are made from one's research questions and hypotheses.
"synopsis" may belong to another edition of this title.
Emphasizes the necessity of being a critical consumer of research and being able to conduct basic research projects.
Includes a complete chapter (5) on ethics. Also included are "Ethical Insights" boxes (detailed below) which provide coverage of ethics throughout the book.
Provides well-balanced coverage of qualitative and quantitative research.
Focuses on real life examples drawn from communication research.
Contains strong coverage of the ways new technologies are being used in communications research. The "Using the Internet" boxes (detailed below) and sections of Chapter 2 on using library resources and web-based information to start the research process demonstrate the incorporation of this theme throughout the text.
Part 3, "Reading and Writing Research Reports," provides instruction for writing research reports for both qualitative and quantitative research.
Chapters 11-12 provide coverage of how to read and interpret statistics.
The text includes abundant pedagogy, including chapter checklists that conclude each chapter and an end-of-book glossary. Also included is an extensive box program, outlined below.
"About this title" may belong to another edition of this title.
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