Introducing Communication Theory: Analysis and Application - Softcover

West, Richard L.; Turner, Lynn H.

9780767405225: Introducing Communication Theory: Analysis and Application

Softcover

ISBN 10: 0767405226 ISBN 13: 9780767405225

Publisher: Mayfield Publishing Co ,U.S., 2000

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The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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From the Publisher

23 theories covered in discrete chapters.
Each theory is presented in a consistent format'vignette, introduction, assumptions, core concepts, and critique'providing continuity for the student and allowing for a more balanced presentation of the theories.
Each chapter begins with an extended example (the vignette) that demonstrates how communication theory plays out in everyday life.
Part I, 'Setting the Stage', defines communication, gives students an understanding of the history of the discipline, covers the basics of what makes theory, and outlines the role that research plays in the development of theories.
The text includes several types of pedagogy, including Theory into Practice (TIP) boxes (i.e., inserts that relate theory to everyday life), research notes (i.e., relevant abstracts from research articles and essays), "discussion starters", "terms for review", and a glossary.
The last part of the book, 'Casting the Future,' provides coverage of the future directions of research in the field and provides information on career opportunities for students considering communication as a major.

About the Author

Richard West is a professor in the Department of Communication at the University of Southern Maine in Portland. He received his B.A. and M.A. from Illinois State University, and his Ph.D. from Ohio University.

Lynn H. Turner is a professor in Communication Studies at Marquette University in Milwaukee, Wisconsin. She received her B.A. from the University of Illinois--Chicago, her M.A. from the University of Iowa, and her Ph.D. from Northwestern University.

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