The Digital Designer: 101 Graphic Design Projects for Print, the Web, Multimedia and Motion Graphics - Softcover

Pite, T.

Softcover

ISBN 10: 0766873471 ISBN 13: 9780766873476

Publisher: Delmar Cengage Learning, 2002

Synopsis

In this exciting, full-color book, Stephen Pite creates a collaborative forum aimed at engaging readers in digital design while offering a point of entry into a process in which innovation and communication are being continually refined. Central to the book is a series of progressively challenging projects, ranging from traditional print to sophisticated websites, interactive CD-ROMs and multimedia, and 3-D motion graphics. Heavily illustrated with compelling work by students enrolled in Graphic Design programs across the U.S., The Digital Designer takes readers step-by-step through the design process with unprecedented attention to developing and refining the design concept, as well as the execution strategy. Narrative solicited directly from Graphic Design instructors accompanies illustrations of high-quality student work, helping to explain and reinforce important digital design principles and methods. The result is a book that empowers 21st century Graphic Designers, enabling them to work effectively across a wide range of fully digital and exponentially expansive media as they promote goods and services and build links between present and future.

About this title

Synopsis

This graphic design textbook introduces design strategies that communicate visually and solve business needs. The first of the two sections deals with design for print with full-color examples of student designs for business stationery, entertainment promotions, advertising campaigns, books, and pac

Edition details

• Publisher: Delmar Cengage Learning
• Publication date: 2002
• Language: English
• ISBN 10: 0766873471
• ISBN 13: 9780766873476
• Binding: Paperback
• Number of pages: 336