Graphic Design Solutions - Softcover

Landa, Robin; Meggs, Phillip B.

 
9780766813601: Graphic Design Solutions

Synopsis

Graphic Design Solutions, 2E, now in full color, demystifies the design process by outlining step-by-step procedures readers can apply with confidence to solve their own design or advertising problems. Projects and exercises featured throughout the book are interactive, allowing readers to experience a design element, principle or application. Exercises included are a work out - an informal nudge that fosters a willingness to experiment. Projects develop hand as well as critical and visual thinking skills. New projects include web design, web logos, annual reports, branding and new portfolio projects. This edition also features new samples of works by master and contemporary designers and offers guidance on how to objectively assess and critique designs.

"synopsis" may belong to another edition of this title.

Synopsis

Demystifying the design process, this text outlines a step-by-step procedure readers should be able to apply with confidence to solve their own design or advertising problems. The author's detailed discussion of typography and 2-dimensional design - reinforced with opportunities to execute diverse applications such as logos, packaging and web design - offers a springboard for critical thinking and visualization skills development. In addition to a chapter on web design, plus a detailed look at advertising, this edition also features: a chapter on annual reports; full-colour samples of works by master and contemporary designers; guidance on how to objectively assess and critique designs; a list of criteria by which readers can judge their own work and establish basic objectives when designing; plus tips for compiling a portfolio and launching a successful job search.

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Other Popular Editions of the Same Title

9781401881542: Graphic Design Solutions

Featured Edition

ISBN 10:  1401881548 ISBN 13:  9781401881542
Publisher: Delmar Cengage Learning, 2005
Softcover