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Synopsis
The authors present core concepts of entrepreneurship in an easy-to-follow, logical sequence. Starting with basic definitions and an overarching conceptual framework in Part I, the book then addresses topics pertaining to Venture Initiation (Part II), Venture Management (Part III), and Venture Development (Part IV). Each chapter contains a case study in which a real-life entrepreneur, who confronts the issues of growth and competition, is followed. Venture initiation and development are key components of this book.
Entrepreneurship has all the standard features that entrepreneurs-in-training need. The book's strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.
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About the Author
George S. Vozikis Chaminade University of Honolulu and Reighard Chair of Management (ret.) California State University, Fresno Timothy S. Mescon Columbus State University Howard D. Feldman University of Portland Eric W. Liguori California State University, Fresno
"About this title" may belong to another edition of this title.
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Entrepreneurship: Venture Initiation, Management and Development
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Condition: New. This highly readable book focuses on the activities comprising a venture's launch, growth, and management and provides the reader with an understanding of the research conducted in entrepreneurship. Num Pages: 472 pages, illustrations. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 204 x 256 x 27. Weight in Grams: 1088. . 2013. 2nd Edition. hardcover. . . . . Seller Inventory # V9780765631138
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Vozikis, G: Entrepreneurship
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Condition: New. George S. Vozikis Chaminade University of Honolulu and Reighard Chair of Management (ret.) California State University, Fresno Timothy S. Mescon Columbus State University Howard D. Feldman University of Portland Eric W. Liguori California State University, . Seller Inventory # 594980083
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Entrepreneurship: Venture Initiation, Management and Development
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Condition: New. This highly readable book focuses on the activities comprising a venture's launch, growth, and management and provides the reader with an understanding of the research conducted in entrepreneurship. Num Pages: 472 pages, illustrations. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 204 x 256 x 27. Weight in Grams: 1088. . 2013. 2nd Edition. hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9780765631138