Search Engine Optimization For Dummies® - Softcover

Kent, Peter

Softcover

ISBN 10: 0764567586 ISBN 13: 9780764567582

Publisher: John Wiley & Sons, 2004

Synopsis

“If we build it, they will come.”

Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e–tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:

• Spiders—not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information
• Search indexes or engines, search directories, non–spidered indexes, and pay–per–click systems
• The eight search systems you really need to impress and how to get your pages into them
• Keywords and how to choose them strategically and use them often
• Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second–tier directories
• Using shopping directories for e–commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites

Written by Peter Kent, e–commerce consultant, popular speaker, and critically–acclaimed author, Search Engine Optimization For Dummies helps you build a search engine– friendly site (or fix an existing site) and build traffic, showing you how to:

• Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system,
• Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more
• Bulk up your site with content—original or recycled
• Use specialized search systems to attract valuable, highly targeted traffic
• Use link popularity to boost your position and your PageRank

Complete with a tear–out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.

About this title

About the Author

Peter Kent is an e–commerce consultant who specializes in search engine optimization. He has written nearly fifty books and founded an e–business service provider.

From the Back Cover

Build sites search engines love, and see your business boom

Find out how to make your site pop to the top when the search is on

Search engines, search directories, search systems it s enough to make you search for antacids! Well, relax this book not only tells you which is which, it gives you the inside track on which ones to impress. Find out about pay–per–click search engine advertising, what your site needs to lure search engines, how and where to register, and more.

The Dummies Way

• Explanations in plain English
• "Get in, get out" information
• Icons and other navigational aids
• Tear–out cheat sheet
• Top ten lists
• A dash of humor and fun

Discover how to:

• Choose powerful keywords for your pages
• Increase visibility in search engines
• Avoid penalties
• Encourage other sites to link to yours
• Track your hits
• Use pay–per–click advertising productively

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2004
• Language: English
• ISBN 10: 0764567586
• ISBN 13: 9780764567582
• Binding: Paperback
• Number of pages: 384