Franchising For Dummies® - Softcover

Thomas, Dave; Seid, Michael

Softcover

ISBN 10: 0764551604 ISBN 13: 9780764551604

Publisher: John Wiley & Sons, 2000

Synopsis

You may think you know something about franchising because you probably shop and eat at franchised locations every day. But over the years, myths have developed about franchising, its rate of success, and its ease of entry. Managing or growing a franchise system can be tricky, but if you have the knowledge and motivation you can make it work. With Franchising For Dummies, the late Dave Thomas — founder of Wendy’s and a franchising legend — will show you how to make franchising work for you.

Whether you’re a novice or an expert in the business of franchising, Franchising For Dummies is the perfect book for you. If you’re a prospective franchisee, you can find out what to look for in a great franchisor. If you’re an existing franchisee, you can take a peek at what great franchisors are providing their franchisees. This easy–to–understand guide is also for you if:

• You’re a business owner trying to determine whether franchising is the right growth strategy for your company
• You’re an experienced franchisor looking to pick up new tricks on how to improve your franchise system

From finding the right franchisor to setting up a smooth–running operation, Franchising For Dummies walks you through the sometimes bewildering choices of franchising, and clearly shows you step–by–step– how to succeed. You’ll also discover how to:

• Understand the latest legal issues
• Find an ideal location
• Manage daily operations
• Attract and keep customers
• Hire, fire, and train staff
• Work with your franchisor and fellow franchisees
• Expand your franchise
• Franchise your own small business

No matter what aspect of franchising interests you, you must still be familiar with the process of evaluating, buying, running, and selling a franchise. Franchising For Dummies will help you deal with these key elements and show you how to make the most of your investment of time and money in this area.

About this title

About the Author

Dave Thomas is founder and CEO of Wendy's International. Michael Seid runs a franchise consulting business. Elizabeth J. Gatewood, Ph.D., the director of the Johnson Center for Entrepreneurship and Innovation at Indiana University, provided a technical review.

From the Back Cover

"The inside scoop on setting up and operating your own sucessful franchise." Ron Joyce, Charman and Cofounder, Tim Hortons Praise for Dave Thomas's Franchising For Dummies "Dave Thomas a super guy, great business leader, generous individual. Thanks to Dave for sharing his wisdom through his book." S. Truett Cathy, Founder & Chairman of Chick–fil–A, Inc.

Expert advice helps you choose the right franchise

If you're interested in opening a franchise, let Dave Thomas and Michael Seid explain the ins and outs before you sign on the dotted line. From finding the right franchisor to setting up a smooth–running operation, they walk you through the sometimes bewildering choices you face and show you step by step how to succeed.

Discover how to: Understand the latest legalissues Find an ideal location Manage daily operations Work with your franchisor and fellow franchisees Expand your franchisor Franchise your own small business

Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e–mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2000
• Language: English
• ISBN 10: 0764551604
• ISBN 13: 9780764551604
• Binding: Paperback
• Number of pages: 408