Digital Rights Management: Business and Technology - Softcover

Rosenblatt, William

Softcover

ISBN 10: 0764548891 ISBN 13: 9780764548895

Publisher: John Wiley &Sons, 2001

Synopsis

Digital rights management (DRM) is a set of business models and technologies that allows media companies to protect their intellectual property –– and profit in the online world. Cowritten by DRM pioneer William Rosenblatt, this lucid primer outlines the state of DRM today for media executives and IT decision–makers, covering business models (such as subscriptions), core technologies (watermarking, encryption, authentication), standards (such as XrML), vendors, and more.

About this title

About the Author

Bill Rosenblatt, a recognized authority on digital media technologies, is president of GiantSteps Media Technology Strategies, a consulting firm focusing on technology strategy for content providers and market strategy for digital media technology vendors. He is one of the architects of the Digital Object Identifier (DOI), an emerging standard for online content identification. He is the author of several technical books and a frequent speaker at conferences.

Bill Trippe is president and founder of New Millennium Publishing, a consulting firm specializing in electronic publishing, content management, and SGML/XML technologies. He writes for The Gilbane Report and EContent Magazine, among other journals.

Stephen Mooney is the founder of Mooney & Associates, a consulting firm whose clients include the International DOI Foundation. He chairs the software & Information Industry Association (SIIA) Special Interest Group for Digital Rights Management.

From the Back Cover

"This book paints a complete picture of the overall DRM landscape in terms that novices can understand, without sacrificing the under–the–hood details that techies demand." ––Mark Walter, Senior Analyst, The Seybold Report

Protect Your Intellectual Property –– and Profit from Digital Media
Digital rights management, or DRM, is a set of business models and technologies that enables you to protect –– and profit from –– your text, image, music, or video content in today′s digital world. In this unique guide, three digital media experts show you step–by–step how to find the right DRM solution for your organization, whether you′re an IT decision–maker or an executive on the content side. After explaining DRM antecedents, paradigms, and legal foundations, the authors walk you through today′s DRM technologies and standards –– and offer sound, practical advice on how to match your needs with the right DRM products, services, and vendors.

Your Road Map for Today′s DRM Technologies
∗ Get the scoop on subscription, pay–per–view, superdistribution, metering, and other DRM business models
∗ Understand what the Digital Millennium Copyright Act and other legal guidelines mean for DRM
∗ Delve into watermarking, encryption, authentication, clearinghouses, and other DRM building blocks
∗ Get up to speed on XrML, DOI, ICE, and other emerging standards
∗ Zero in on key proprietary technologies, from InterTrust RightsSystem to Verance watermarking to products from Adobe, Microsoft, and many others
∗ Match your needs with the right DRM solutions –– from custom–built systems to the best vendors and industry–specific products.

Edition details

• Publisher: John Wiley &Sons
• Publication date: 2001
• Language: English
• ISBN 10: 0764548891
• ISBN 13: 9780764548895
• Binding: Paperback
• Number of pages: 316