Learn from the pros! Illustrated throughout with full–color images of top sites –– including those of Starbucks, Purina, the Getty Center, Salon Magazine, and Carnegie Hall –– this hands–on guide is your blueprint for successful Web architecture. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes and planning for expansion. Drawing on interviews with top Web architects, author Clay Andres shows you how to construct easy–to–navigate, aesthetically pleasing sites that elegantly project your identity while solving real–world business challenges.
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CLAY ANDRES, a former contributing editor of MacWEEK, is the author of seven books on desktop publishing and design. A graphic designer, typographer, and Web architect with more than a decade of experience, Andres id the cofounder of Interactive Arts & Engineering, a Web design and Internet consultancy.
"Clay′s writing is clear and engaging. He helps people make sense of complex topics." Pamela Pfiffner, Vice President of Internet Content, Extensis Corp.
Top Web architects reveal proven techniques for msmart and effective sites
GREAT WEB ARCHITECTURE
LEARN FROM THE PROS! Drawing on interviews with top Web architects, author Clay Andres shows how to construct easy–to–navigate, aesthetically pleasing sites that elegantly project your identity while solving real–world business challenges. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes and planning for expansion. Illustrated throughout with full–color images of top sites &mdash including those of Starbucks, Purina, the Getty Center, Salon magazine, and Carnegie Hall this hands–on guide is your blueprint for successful Web architecture.
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