Items related to Dictionary of Marketing Terms
Synopsis
Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.
"synopsis" may belong to another edition of this title.
Synopsis
This book contains more than 4,000 marketing-related terms and definitions that cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts.
"About this title" may belong to another edition of this title.
- PublisherBarron's Educational Series Inc.,U.S.
- Publication date2000
- ISBN 10 0764112147
- ISBN 13 9780764112140
- BindingVinyl Bound
- Edition number3
- Number of pages600
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Dictionary of Marketing Terms (Barron's Business Guides)
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Barron's Educational Series, Inc., 2000
ISBN 10: 0764112147
ISBN 13: 9780764112140
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Dictionary of Marketing Terms
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ISBN 13: 9780764112140
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Dictionary of Marketing Terms
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Barrons Educational Series, 2000
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ISBN 13: 9780764112140
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Dictionary of Marketing Terms
Published by
Barrons Educational Series, 2000
ISBN 10: 0764112147
ISBN 13: 9780764112140
Used
Paperback
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Dictionary of Marketing Terms
Published by
Barrons Educational Series, 2000
ISBN 10: 0764112147
ISBN 13: 9780764112140
Used
Paperback
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Dictionary of Marketing Terms
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Barrons Educational Series, 2000
ISBN 10: 0764112147
ISBN 13: 9780764112140
Used
Paperback
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Dictionary of Marketing Terms
Published by
Barrons Educational Series, 2000
ISBN 10: 0764112147
ISBN 13: 9780764112140
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Dictionary of Marketing Terms (Barrons Business Guides)
Published by
Barron's Educational Series, Inc., 2000
ISBN 10: 0764112147
ISBN 13: 9780764112140
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