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Focused Issue on The Marketing Process in Organizational Competence: 1 (Research in Competence-Based Management, 1) - Hardcover
Synopsis
This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in "RCBM" will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.
"synopsis" may belong to another edition of this title.
Synopsis
This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in "RCBM" will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.
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A Focused Issue on the Marketing Process in Organizational Competence, Vol. 1
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A Focused Issue on the Marketing Process in Organizational Competence, Vol. 1
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A Focused Issue on the Marketing Process in Organizational Competence, Vol. 1
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Focused Issue on the Marketing Process in Organizational Competence
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Emerald Publishing Limited, 2005
ISBN 10: 0762312092
ISBN 13: 9780762312092
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Focused Issue on The Marketing Process in Organizational Competence
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Focused Issue on The Marketing Process in Organizational Competence (Research in Competence-Based Management, 1)
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ISBN 10: 0762312092
ISBN 13: 9780762312092
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Focused Issue on the Marketing Process in Organizational Competence
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ISBN 10: 0762312092
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A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management) (Research in Competence-Based Management)
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Focused Issue on The Marketing Process in Organizational Competence
Published by
Emerald Publishing Limited, 2005
ISBN 10: 0762312092
ISBN 13: 9780762312092
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Condition: New. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Editor(s): Sanchez, Ron; Freiling, Jorg. Series: Research in Competence-based Management. Num Pages: 282 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 15. Weight in Grams: 490. Series: Research in Competence-based Management. 282 pages, Illustrations. Editor(s): Sanchez, Ron; Freiling, Jorg. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Cateogry: (P) Professional & Vocational. BIC Classification: KJM; KJS. Dimension: 235 x 160 x 15. Weight: 490. . 2005. 1st Edition. Hardcover. . . . . Seller Inventory # V9780762312092
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A Focused Issue on the Marketing Process in Organizational Competence
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Hardcover. Condition: Brand New. 1st edition. 282 pages. 9.50x6.50x1.00 inches. In Stock. This item is printed on demand. Seller Inventory # __0762312092
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