Focused Issue on The Marketing Process in Organizational Competence: 1 (Research in Competence-Based Management, 1) - Hardcover

 
9780762312092: Focused Issue on The Marketing Process in Organizational Competence: 1 (Research in Competence-Based Management, 1)
Hardcover
ISBN 10: 0762312092 ISBN 13: 9780762312092
Publisher: JAI Press Inc., 2005

Synopsis

This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in "RCBM" will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.

"synopsis" may belong to another edition of this title.

Synopsis

This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in "RCBM" will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.

"About this title" may belong to another edition of this title.

Publisher
JAI Press Inc.
Publication date
2005
Language
English
ISBN 10 
0762312092
ISBN 13 
9780762312092
Binding
Hardcover
Number of pages
282
Editor
Sanchez Ron, Freiling Jorg