Items related to Managing Product Innovation: 13 (Advances in Business...
Synopsis
What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.
"synopsis" may belong to another edition of this title.
From the Back Cover
What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.
"About this title" may belong to another edition of this title.
Search results for Managing Product Innovation: 13 (Advances in Business...
Stock Image
Managing Product Innovation (Advances in Business Marketing and Purchasing, 13)
Published by
Emerald Publishing Limited, 2005
ISBN 10: 0762311592
ISBN 13: 9780762311590
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # I-543-768
Stock Image
Managing Product Innovation
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780762311590
Buy New
£ 148.53
£ 7.63 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Seller Image
Managing Product Innovation
Published by
Emerald Publishing Limited, 2005
ISBN 10: 0762311592
ISBN 13: 9780762311590
Used
Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 3330018
Seller Image
Managing Product Innovation
Published by
Emerald Publishing Limited, 2005
ISBN 10: 0762311592
ISBN 13: 9780762311590
New
Hardcover
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 3330018-n
Buy New
£ 148.52
£ 15 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Seller Image
Managing Product Innovation
Published by
Emerald Publishing Limited, 2005
ISBN 10: 0762311592
ISBN 13: 9780762311590
New
Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 3330018-n
Seller Image
Managing Product Innovation
Published by
Emerald Publishing Limited, 2005
ISBN 10: 0762311592
ISBN 13: 9780762311590
Used
Hardcover
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 3330018
Buy Used
£ 153.11
£ 15 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Managing Product Innovation (Advances in Business Marketing and Purchasing, 13)
Published by
Emerald Publishing Limited, 2005
ISBN 10: 0762311592
ISBN 13: 9780762311590
New
Hardcover
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In English. Seller Inventory # ria9780762311590_new
Buy New
£ 161.27
£ 11.29 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Seller Image
Managing Product Innovation
Published by
Emerald Publishing Limited, US, 2005
ISBN 10: 0762311592
ISBN 13: 9780762311590
New
Hardcover
Seller: Rarewaves USA, HEBRON, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: New. Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPD programs? "Managing Product Innovation (MPI)" explains why both manufacturing and customer firms usually reject superior new technologies and how competitors new to the industry become successful (by focusing on previously unnoticed customers and offering higher performance with lower costs via the radically new technologies). MPI provides worthwhile answers on what specific actions executives in established and new firms can adopt to achieve successful radical NPD programs. Related to managing new NPD processes successfully and additional strategic marketing issues, the following few thoughts summarize the wisdom that Volume 13 elaborates upon: Leverage interfirm relationships Pay attention to products that can be co-created by interfirm networks Think and act globally via personal contacts Stay complex and be uncomfortable with success Evaluate NPD performance using a life cycle perspective Identify upstream as well as direct influences on NPD performance. Seller Inventory # LU-9780762311590
Seller Image
Managing Product Innovation
Published by
Emerald Publishing Limited, US, 2005
ISBN 10: 0762311592
ISBN 13: 9780762311590
New
Hardcover
Seller: Rarewaves USA United, HEBRON, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: New. Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPD programs? "Managing Product Innovation (MPI)" explains why both manufacturing and customer firms usually reject superior new technologies and how competitors new to the industry become successful (by focusing on previously unnoticed customers and offering higher performance with lower costs via the radically new technologies). MPI provides worthwhile answers on what specific actions executives in established and new firms can adopt to achieve successful radical NPD programs. Related to managing new NPD processes successfully and additional strategic marketing issues, the following few thoughts summarize the wisdom that Volume 13 elaborates upon: Leverage interfirm relationships Pay attention to products that can be co-created by interfirm networks Think and act globally via personal contacts Stay complex and be uncomfortable with success Evaluate NPD performance using a life cycle perspective Identify upstream as well as direct influences on NPD performance. Seller Inventory # LU-9780762311590
Seller Image
Managing Product Info Abmp13h
Published by
Emerald Group Publishing Limited, 2005
ISBN 10: 0762311592
ISBN 13: 9780762311590
New
Hardcover
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisOrganizing Interactive Product Development. (F. von Corswant). Co-Creating Successful New Industrial Networks and Products. (M. Forbord). The Role of Personal Contacts of Foreign Subsidiary Managers in the Co-ordination. Seller Inventory # 5964045
Buy New
£ 218.86
£ 41.31 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available