Multiunit Organization and Multimarket Strategy: 18 (Advances in Strategic Management, 18) - Hardcover

 
9780762307210: Multiunit Organization and Multimarket Strategy: 18 (Advances in Strategic Management, 18)
Hardcover
ISBN 10: 0762307218 ISBN 13: 9780762307210
Publisher: JAI Press Inc., 2001

Synopsis

A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. Research traditions studying multiunit systems include the multimarket perspective, which has used commitment and mutual forbearance theory, and the multiunit perspective, which has used learning and knowledge transfer theory. These perspectives are interdisciplinary, but to date there has been little direct interaction among them. This text aims to bring these areas together, discussing such things as: examining how variation in firm capabilities affects the co-ordination of branches and thus their forbearance or transfer of routines; bridging theories of market conduct and internal behaviour to explore how knowledge about markets and competitor behaviour is transferred among organizational units; making a theory of contingent multiunit or single-unit competitive advantage that can account for the coexistence of these organizational forms in many markets; and examining the effects of firm contacts in alliances or technological fields on their competitive behaviours.

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About the Author

Edited by Professor Joel A. C. Baum and Professor Henrich R. Greve

"About this title" may belong to another edition of this title.

Publisher
JAI Press Inc.
Publication date
2001
Language
English
ISBN 10 
0762307218
ISBN 13 
9780762307210
Binding
Hardcover
Number of pages
420
Editor
Baum Noel A.C., Greve H.R., Baum Joel