Items related to Advances in Business and Management Forecasting: 3

Advances in Business and Management Forecasting: 3 - Hardcover

Geurts, Michael D.; Guerard, John G., Jr.

 
9780762304370: Advances in Business and Management Forecasting: 3
Hardcover
ISBN 10: 0762304375 ISBN 13: 9780762304370
Publisher: JAI Press Inc., 2002

Synopsis

This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics include sales and marketing, forecasting, new product forecasting, judgementally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accurate and sales response models.

"synopsis" may belong to another edition of this title.

From the Back Cover

This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making.

"About this title" may belong to another edition of this title.

Publisher
JAI Press Inc.
Publication date
2002
Language
English
ISBN 10 
0762304375
ISBN 13 
9780762304370
Binding
Hardcover
Edition number
1
Number of pages
180
Editor
Lawrence Kenneth D.