McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text.
Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication.
McQuails Reader in Mass Communication Theory includes key statements from;
Pertti Alasuutari
Ien Ang
Jan L. Bordewijk
Jay G. Blumler
Roland Barthes
Oliver Boyd-Barrett
Muriel G. Cantor
James Carey
Peter Dahlgren
Daniel Dayan
Everette E. Dennis
Todd Gitlin
Alvin W. Gouldner
Robert M. Entman
Celia von Feilitzen
Marjorie Ferguson
Edward S. Herman
Terhi Rantanen
Stuart Hall
Joli Jenson
Elihu Katz
Judith Lichtenberg
John H. McManus
Joshua Meyrowitz
C. Wright Mills
Merrill Morris
John C. Nerone
W. R. Neumann
Janice Radway
Ronald E. Rice
Karl Erik Rosengren
James Slevin
Pamela J. Shoemaker
John Tomlinson
Gaye Tuchman
Ellen Wartella
Judith Williamson
Dolf Zillmann
Liesbet van Zoonen
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This title is available in a paperback edition
Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.
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