Problems in Marketing, Second Edition: Applying Key Concepts and Techniques - Softcover

Moutinho, Luiz A. M.; Chien, Charles

Softcover

ISBN 10: 0761971793 ISBN 13: 9780761971795

Publisher: SAGE Publications Ltd, 2007

Synopsis

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

About this title

About the Authors

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow

Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.

From the Back Cover

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Edition details

• Publisher: SAGE Publications Ltd
• Publication date: 2007
• Language: English
• ISBN 10: 0761971793
• ISBN 13: 9780761971795
• Binding: Paperback
• Edition number: 2
• Number of pages: 336