Synopsis
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
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About the Authors
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
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Hardback. Condition: New. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above. Seller Inventory # LU-9780761971788
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Condition: New. Problems in Marketing Num Pages: 336 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 186 x 27. Weight in Grams: 789. . 2008. Second. hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9780761971788
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Condition: New. Problems in MarketingÜber den AutorLuiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of GlasgowInhaltsverzeichnisEnvironmental ScanningConsumer Behaviou. Seller Inventory # 594969729