Items related to Statistical Modeling for Management
Synopsis
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.
The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.
Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.
A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.
"synopsis" may belong to another edition of this title.
About the Authors
Dr Graeme Hutcheson specialises in the application of statistical models in social science research. He has published widely in management and education, mostly with respect to the use and interpretation of generalized regression models.
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
"About this title" may belong to another edition of this title.
Search results for Statistical Modeling for Management
Seller Image
Statistical Modeling for Management
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 2058032-n
Quantity: Over 20 available
Stock Image
Statistical Modeling for Management
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9780761970118_new
Quantity: Over 20 available
Seller Image
Statistical Modeling for Management
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 2058032
Quantity: Over 20 available
Seller Image
Statistical Modeling for Management
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 2058032-n
Quantity: Over 20 available
Stock Image
Statistical Modeling for Management
Seller: Best Price, Torrance, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. SUPER FAST SHIPPING. Seller Inventory # 9780761970118
Quantity: 2 available
Seller Image
Statistical Modeling for Management
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 2058032
Quantity: Over 20 available
Seller Image
Statistical Modeling for Management
Print on DemandSeller: moluna, Greven, Germany
Seller rating 4 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most wide. Seller Inventory # 594969632
Quantity: Over 20 available
Seller Image
Statistical Modeling for Management
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics: Measurement sacling and reliability issues in management Parametric and non-parametric statistical tests Gerneralized Linear Modeling techniques Data-reduction techniques Model selection and model checking Recursive and non-recursive models Neural networks Knowledge-based systemsThis book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management. Seller Inventory # 9780761970118
Quantity: 1 available