Items related to Understanding Media Economics
Synopsis
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate′ - Paul MacDonald, Roehampton Institute
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
"synopsis" may belong to another edition of this title.
About the Author
Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she runs the MSc in Media Management programme.
"About this title" may belong to another edition of this title.
Buy New
View this item
£ 22.36
£ 5.21 shipping from France to United Kingdom
Destination, rates & speeds
Search results for Understanding Media Economics
Stock Image
Understanding Media Economics
Published by
SAGE Publications, Limited, 2002
ISBN 10: 076196875X
ISBN 13: 9780761968757
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP28834853
Quantity: 1 available
Stock Image
Understanding Media Economics
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0076196875X-G
Quantity: 1 available
Stock Image
Understanding Media Economics
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761968757. Seller Inventory # 8663141
Quantity: 1 available
Stock Image
Understanding Media Economics
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761968757. Seller Inventory # 8623661
Quantity: 1 available
Stock Image
Understanding Media Economics
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761968757. Seller Inventory # 8623660
Quantity: 1 available
Stock Image
Understanding Media Economics
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761968757. Seller Inventory # 8623662
Quantity: 1 available
Stock Image
Understanding Media Economics
Published by
SAGE Publications, Limited, 2002
ISBN 10: 076196875X
ISBN 13: 9780761968757
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st. Used book that is in clean, average condition without any missing pages. Seller Inventory # 17839040-6
Quantity: 1 available
Stock Image
Understanding Media Economics
Published by
SAGE Publications Inc, 2002
ISBN 10: 076196875X
ISBN 13: 9780761968757
New
Couverture souple
Seller: Tamery, Paris, France
Seller rating 2 out of 5 stars
Couverture souple. Condition: Neuf. #Broché : 184 pages #Parution : avril 2002. Seller Inventory # ABE-1621518585516
Quantity: 1 available
Stock Image
Understanding Media Economics.
Published by
London, Thousend Oaks, New Delhi: Sage Publikations,, 2006
ISBN 10: 076196875X
ISBN 13: 9780761968757
Used
Gr.-8°, kartoniert.
Seller: Antiquariat J. Hünteler, Hamburg, Germany
Seller rating 5 out of 5 stars
Gr.-8°, kartoniert. Condition: Gut. 184 Seiten, Einband etwas berieben und an den Kanten leicht bestoßen, sonst sauberes Exemplar. A39350 Sprache: Englisch. Seller Inventory # 2849
Quantity: 1 available
Stock Image
Understanding Media Economics
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks556128
Quantity: 1 available