Researching the Visual: Images, Objects, Contexts and Interactions in Social and Cultural Inquiry (Introducing Qualitative Methods series) - Softcover

Michael Emmison; Philip Smith

Softcover

ISBN 10: 0761958460 ISBN 13: 9780761958468

Publisher: SAGE Publications UK, 2000

Synopsis

`The book has a solid practical feel to it, and although it deals philosophically with leading theorists such as Foucault, Goffman, Bourdieu and Hall it grounds the practice of visual research into everyday use... Weaved cleverly throughout are numerous practical exercises which draw together the theoretical concepts and give them a grounded rational element. This book is a valuable research tool and I would anticipate that many researchers will find it a worthwhile addition to their armoury' - Mental Health Care

`This is a very useful book indeed for students; and a welcome reminder to academics about observational methods made unfashionable by ethics committees and critical ethnography' - Qualitative Research

`It is one of the best available textbooks on visual research methodology, particularly for those who are interested in anthropology and theoretical sociology' - A K Sinha, Sociological Bulletin

Providing a comprehensive introduction to the entire field of visual research, this book reviews the contributions of traditions as diverse as semiotics, ethnomethodology, symbolic interactionism and material culture studies and demonstrates their potential application for the visual researcher.

The first part of the book deals with the more traditional themes in visual research. These center on the use of photographic images in ethnographic enquiry and the cultural interpretation of texts such as advertisements. It then goes on to show how visual research should also embrace the analysis of everyday objects, places and forms of social interactions. Accessibly presented yet methodologically rigorous and theoretically grounded, the relevance of leading theorists such as Foucault, Bourdieu, Goffman and Hall are discussed.

The book includes numerous exercises which show students how `low-tech, low-budget' visual research can provide methodologically sophisticated ways of testing and developing cultural theory. The book is generously illustrated with images, and diagrams that serve to bring the various theoretical points into focus.

About this title

About the Author

After nearly four decades at the University of Queensland, Michael Emmison retired in 2012 from his position as Reader in the School of Social Science. He is currently an Honorary Reader and Research Fellow and is still active in a number of areas of research, particularly visual social inquiry and language and social interaction. His most recent book is Researching The Visual, 2nd edition, co-authored with Philip Smith and Margery Mayall, published by SAGE in 2012.

Edition details

• Publisher: SAGE Publications UK
• Publication date: 2000
• ISBN 10: 0761958460
• ISBN 13: 9780761958468
• Binding: Paperback
• Language: English
• Number of pages: 256