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Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society) - Hardcover
Book 34 of 127: Published in association with Theory, Culture & Society
Synopsis
How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.
Advertising in Modern and Postmodern Times:
- provides a comprehensive discussion of the main theories
- shows you how real adverts work, together with reproductions of advertising images and copy
- demonstrates how advertising constructs subjects
- provides an instructive historical overview of advertising
- explores the relationship between advertising and industrial capitalism.
"synopsis" may belong to another edition of this title.
About the Author
Pamela Odih is a Lecturer in Sociology at Goldsmiths College, London.
"About this title" may belong to another edition of this title.
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Advertising in Modern and Postmodern Times (Published in Association With Theory, Culture & Society)
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Advertising in Modern and Postmodern Times (Published in Association With Theory, Culture & Society)
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Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)
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