Items related to International Marketing Management: Text and Cases
Synopsis
Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. International Marketing Management: Text and Cases attempts to make learning the nuances of the subject easy from the students` viewpoint.
Some of its key features are:
- An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face
- The role of international organisations under the aegis of the United Nations in international marketing
- The systems and the forms used in international marketing in India
- A focus on the importance of stakeholders of a company for corporate survival
- Highly developed and class-tested management games
The interactive management games and carefully selected case studies provide hands-on corporate experience to students, making the book invaluable for those pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate marketing heads and others in the field of marketing.
"synopsis" may belong to another edition of this title.
About the Author
U.C. Mathur is Dean and Professor at Integrated Academy of Management and Technology, Ghaziabad, an ISO 9001: 2000 prestigious management institute. Previously, he was a Senior Professor at the Maharishi Institute of Management, Noida, as well as the Director of the PGDBA programme there. He has 36 years of experience in the corporate sector, has held positions like CEO Escorts Telecom, President and CEO World Digital in India, and has served as a consultant in advertising, strategic audit and market surveys to various MNCs and major Indian companies. A prolifi c writer, he has several management textbooks and inspirational management books to his credit.
"About this title" may belong to another edition of this title.
Search results for International Marketing Management: Text and Cases
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International Marketing Management: Text and Cases
Published by
SAGE Publications Pvt. Ltd, 2018
ISBN 10: 0761936408
ISBN 13: 9780761936404
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs5345023684
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International Marketing Management
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Condition: New. pp. 596 Figures. Seller Inventory # 7522509
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International Marketing Management: Text and Cases.
Published by
SAGE Publications Pvt. Ltd., 2018
ISBN 10: 0761936408
ISBN 13: 9780761936404
Used
Softcover
Seller: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Germany
Seller rating 5 out of 5 stars
18 x 24 cm. 596 pages. Paperback. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch. Seller Inventory # 4980VB
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International Edition
International Marketing Management: Text and Cases
Published by
SAGE Publications Pvt. Ltd, 2018
ISBN 10: 0761936408
ISBN 13: 9780761936404
New
Softcover
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-43393
Quantity: 5 available
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International Marketing Management: Text and Cases
Published by
SAGE Publications Pvt. Ltd, 2018
ISBN 10: 0761936408
ISBN 13: 9780761936404
New
Softcover
Seller: SMASS Sellers, IRVING, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. Seller Inventory # ASNT3-43393
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International Marketing Management
Seller: Books Puddle, New York, NY, U.S.A.
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Condition: New. pp. 596 Index 1st Published. Seller Inventory # 26358162
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International Marketing Management
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Condition: New. pp. 596, Abbreviations. Seller Inventory # 18358168
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International Edition
International Marketing Management: Text and Cases
International EditionSeller: UK BOOKS STORE, London, LONDO, United Kingdom
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Papeback. Condition: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-11 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Seller Inventory # AT 9780761936404
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