Effective Proposal Writing (Response Books) - Softcover

Murthy, Vasudev

Softcover

ISBN 10: 0761935266 ISBN 13: 9780761935261

Publisher: SAGE Publications Pvt. Ltd, 2006

Synopsis

This useful book demystifies a very important part of formal business practice—writing a quality proposal. It will help the reader put together a comprehensive, convincing and professional document. Covering all elements that are crucial for writing an effective business proposal, the book also spells out when and under what conditions a proposal should be submitted, the information required, and the ethical business issues involved.

Vasudev Murthy provides useful tips for producing a professional document that will enable the writer to establish the credibility of his organization and persuade the reader to accept the proposal.

Written in an informal yet practical and engaging style, this book will be invaluable for a varied readership of professionals—whether an independent consultant or a decision-maker within a large organization; the head of an NGO applying for grants, or a manager looking for new business opportunities.

About this title

Review

Vasudev Murthy’s book is as succinct and crisp as its title implies, and is written in a coherent and well-structured manner, carefully outlining possible pitfalls and the necessary aspects to focus on while writing a good business proposal.... This book can be treated as a good handbook on how to start writing a proposal. With its various checklists and bullet points outlining a number of issues that need to be addressed, this book is indispensable for a beginner.

(Management and Labour Studies)

This book is a complete guide to proposal writing. It contains all the required information to ensure that your document is comprehensible and convincing, and meets with the approval of the reader. Written in an informal, accessible style and spread over five chapters, this book will be useful for every businessman whose work includes writing or reading proposals. (Dawn)

Synopsis

Effective Proposal Writing demystifies a very important part of formal business practice - writing a quality proposal. It equips the reader to put together a comprehensive, convincing and professional document. Covering all elements crucial to writing an effective business proposal, it also spells out when and under what conditions a proposal should be submitted, the information required and the ethical business issues involved. The author, Vasudev Murthy, provides useful tips for producing a professional document that will enable the writer to establish the credibility of his organization and persuade the reader to accept the proposal. Written in an informal yet practical and engaging style, this book is invaluable for all business professionals.

Edition details

• Publisher: SAGE Publications Pvt. Ltd
• Publication date: 2006
• Language: English
• ISBN 10: 0761935266
• ISBN 13: 9780761935261
• Binding: Paperback
• Number of pages: 176