Communication Technology and Human Development: Recent Experiences in the Indian Social Sector - Hardcover

Ghosh, Avik

Hardcover

ISBN 10: 0761934383 ISBN 13: 9780761934387

Publisher: SAGE Publications Pvt. Ltd, 2006

Synopsis

This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.

The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.

About this title

Review

It reads very easily, mostly as descriptive narrative.

(Journal of South Asian Development)

This book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behavioural change in the Indian context.... The case studies included in the book are based on the first hand experiences of the author, provide very practical information concerning the key elements in appropriate development of communication technology.... This important book will be a useful handbook for all those involved in devlopment communication and rural development.

(Pakistan Development Review)

Synopsis

This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support. The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.

Edition details

• Publisher: SAGE Publications Pvt. Ltd
• Publication date: 2006
• Language: English
• ISBN 10: 0761934383
• ISBN 13: 9780761934387
• Binding: Hardcover
• Edition number: 1
• Number of pages: 296