Synopsis
Content analysis is one of the most important yet complex research methodologies in the social sciences. The author provides an accessible text for upper-level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
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About the Author
Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.
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The Content Analysis Guidebook
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SAGE Publications, Incorporated, 2001
ISBN 10: 0761919783
ISBN 13: 9780761919780
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