Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches - Hardcover

Berger, Arthur A

Hardcover

ISBN 10: 0761918523 ISBN 13: 9780761918523

Publisher: SAGE Publications, Inc, 2000

Synopsis

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

About this title

About the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 2000
• Language: English
• ISBN 10: 0761918523
• ISBN 13: 9780761918523
• Binding: Hardcover
• Edition number: 1
• Number of pages: 320