Items related to New Service Development: Creating Memorable Experiences
Synopsis
The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new experience economy. New Service Development: Creating Memorable Experiences is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implantation. Chapter contributors from the fields of operations management, marketing information technology, and organizational behavior explore the issues that service firms must address to sustain advantage in the new experience economy. Students and professionals in the fields of service management, new product development, and new venture creation will all benefit from the wisdom in this innovative, ground breaking book.
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Synopsis
This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.'
"About this title" may belong to another edition of this title.
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New Service Development: Creating Memorable Experiences
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbb0019271697
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New Service Development: Creating Memorable Experiences
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Paperback. Condition: Very Good. New Service Development: Creating Memorable Experiences This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780761917427
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New Service Development: Creating Memorable Experiences
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780761917427
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New Service Development: Creating Memorable Experiences
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-H-019-01995
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New Service Development : Creating Memorable Experiences
Published by
SAGE Publications, Incorporated, 1999
ISBN 10: 076191742X
ISBN 13: 9780761917427
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP88266134
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New Service Development: Creating Memorable Experiences
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761917427. Seller Inventory # 9435250
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New Service Development : Creating Memorable Experiences
Published by
SAGE Publications, Incorporated, 1999
ISBN 10: 076191742X
ISBN 13: 9780761917427
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 14011564-75
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New Service Development: Creating Memorable Experiences
Seller: Ammareal, Morangis, France
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Softcover. Condition: Bon. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-410-361
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New Service Development : Creating Memorable Experiences
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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New Service Development: Creating Memorable Experiences
Published by
Sage Publications, Inc. 1999-11, 1999
ISBN 10: 076191742X
ISBN 13: 9780761917427
New
PF
Seller: Chiron Media, Wallingford, United Kingdom
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PF. Condition: New. Seller Inventory # 6666-IUK-9780761917427
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